Hey fine artists...
Dreaming about making consistent income from your art?
Build a thriving business around the work that you love
with support from artist JENNIFER DAILY
Palette to Profit is currently closed for enrollment
Add your name to the waitlist to be notified when the program reopens in 2025.
INTRODUCING:
Palette to Profit is a program for talented emerging artists who are overwhelmed by all there is to do when building up their art business - and teaches them how to get focused on the actions that matter and create consistent income from their art.
Inside the program I outline the exact steps you need to take to build a professional presence, grow your audience, sell work yourself and via other partners, and create a business that supports your goals and lifestyle. All without relying on the whims of social media.
With my experience and support you'll feel energized and confident as you work to build the business of your dreams.
Once you join the program you'll have instant access to:
Video Lessons
Pre-recorded action oriented video lessons and the associated homework for you to work though at your own pace. These lessons are built so that you complete them one at a time. No overwhelm, and you always know what to do next.
Live Q&A Calls
Weekly live group Q&A calls to get your questions answered (I answer questions about implementing the course material as well as general questions about things going on inside your business).
Community
An exclusive Facebook group for you to interact with our other amazing artists and to get simple questions answered quickly.
Resources
The same worksheets, templates and spreadsheets I use inside my business to help with planning, pricing, collection launches, and audience building/communication.
How do Palette to Profit members
describe the program?
"Priceless" "Organized" "Comprehensive" "Supportive" "Helpful!" "Blueprint" "Resourceful" "Empowering"
What Will the Program Cover?
Intro
GOALS + PREP
You'll get a behind-the-scenes look at my business growth and use that info to create your personal goals. We'll talk about mindset and you'll learn the number one most important thing to focus on in your business from now on.
Phase 1
SET UP THE BASICS
In this phase you'll learn and practice some fundamental skills to help you look professional, how to use social media without worrying about follower numbers or the algorithm, and prep to start reaching your audience on your own terms. You'll also begin your email list and make a plan for your year - what you want, what you need to do to make it happen, and how to use your time.
Phase 2
BUILD + GROW
You'll do the work to better understand your brand and your ideal client, then will use this info to build (or finesse) your website. You'll plan a collection launch. We'll talk about OPAs (other people's audiences) and start to harness their power to really grow your audience.
Phase 3
LAUNCH
In this phase you'll put your email list to work and I'll tell exactly what to send and how often. You'll launch a collection and get into the logistics of shipping artwork of all sizes and handling commissions.
Phase 4
DIVERSIFY
By this final phase you'll be ready to think about diversifying your business and I'll show you how. We'll level up your email game again and take care of some internal business stuff. Once you've finished these lessons you'll be ready to fly on your own. But don't worry - I'll still be here if you need me!
Why do you need Palette to Profit?
Creating your art is the easy part.
Building a business that provides you with consistent income and allows you to contribute financially… that can feel a little more complicated.
The good news is - you can get out of overwhelm and focus on exactly what you need to do right now in your business to reach your goals (and you can do it without spending your life struggling on social media).
What do current Palette to Profit members say?
Stacy Kron
Before the Palette to Profit program, I was overwhelmed with not knowing if I was on the right path with my art career. I was feeling paralyzed with not knowing which steps to take next. What I really love about the program is that Jennifer lays out a plan with a sequence of steps to take, which takes the guess work out of me figuring out what to prioritize.
I'm seriously thrilled and in awe of how much information you covered and shared with us so openly. The homework broken down into phases is tremendously helpful and although there are a lot of steps, it feels manageable. It helps my scattered brain to stay on task and not wonder "what should I do next?". Whew. Thank you sooooooo much, Jennifer!
Ashley Armistead
The tools I learned in the Palette to Profit program have been a vital part of my journey as I navigate the waters of the business side of art. Before I started the program, I felt completely overwhelmed by what it would take to begin showing and selling my art. What Jennifer offers in her program is a means of organizing all of the business aspects of marketing and selling art into a tidy system that takes the guesswork out of what to do next. Jennifer Daily is an insightful business woman and is incredibly generous with the information that has helped her achieve success in her own art business. Jennifer offers many different tools and pathways to grow your art business, and by beginning to implement those tools, I have been able to grow my own art business at my own pace and in my own way, using the tools that best fit my situation.
Alyssa Zack
Since joining this program I have gained more confidence in taking steps towards expanding my art business. When you trust Jennifer's guidance and follow through on the homework and lessons she lays out it really pays off! After launching my first collection ever, I gained 100 email subscribers and sold out of the collection! She is so generous with her time and knowledge, it almost feels too good to be true!
“I was making art I loved but I was spinning my wheels when it came to the business.”
- Kristi Visser
Are you starting to doubt your dream because:
- you have artwork stacking up around you with no real plan how you’re going to sell it
- you’ve been posting on IG and it feels pointless because no one ever sees it
- you’re overwhelmed thinking about everything you need to do to build your art business
- you have a hard time figuring out where to focus your efforts with the time you have
- you know you need an audience, but you don’t know what steps to take to build one
- you wonder what’s worth your time and what isn’t when it comes to the business side of things?
Let’s be honest here. It’s easy to make a list of reasons why this dream of yours won’t work out. We’ve been told our whole lives that being an artist is not a feasible way to make a living.
But it is.
And if I can do it, you can do it.
You can talk yourself out of anything, even your dreams. But I’ve been where you are and I know that if you don’t give this art thing your best shot - you’ll regret it.
Hear from current members...
Kristi Visser
"I can say for myself that for the first time in a very long time I really believe this career is possible and I can't wait!"
Andrea Koral
"For the first time since I started my business five years ago I know what to do to increase my revenue and I know what to do to see success in my future."
Alicia Hauff
"I feel a lot more confident moving forward in my business!"
Stacy Kron
"Its easy for me to be overwhelmed with how I'm spending my time. The way that Jennifer set up this course... it really helps to clarify what I should be doing next."
Irina Ventrasca
"There was never any question that was off the table. Jennifer was an open book - never hid anything and was open to sharing anything and everything we wanted to know about."
So let's break it down...
You will be a great fit for Palette to Profit if you:
- are currently making less than 20k a year from your art
- are committed to doing the work to grow your art business now
- are a painter or 2D fine artist
- LOVE what you make and are proud of it
- have a clear voice in everything you make
- want to build a business that provides you with consistent income
- are ready to commit to yourself and your dream of being a professional artist
- want to bypass years of trial and error on the path to success
You may not be a great fit for Palette to Profit if you:
- aren’t sure you can commit to your dream
- haven’t settled (or aren’t in the process of settling) into a style of art-making that you love and are proud of
- don’t believe that you should be making good money from your art
- are primarily a photographer, illustrator, or 3D artist
- are lacking a positive attitude
In case we haven't met yet...
Hello! I’m Jennifer Daily, a fellow fine artist who makes over 100k a year just from my art.
But I haven’t always had a successful art career. Even though I loved drawing and painting when I was in high school I never thought it was a practical choice for making a living. So I studied graphic design and became a web designer instead.
Fast forward a few years - after getting married, having kids, and dabbling in a few other “practical” creative professions I finally committed to giving my dreams of being a professional artist a real chance.
But I quickly discovered that having a website and an Instagram account wasn't enough. And I really had to figure out how to build a business on my own - with the help of a handful of other artists who were on the same path.
Eventually I did invest in the education that was out there and found that while many of the programs had some good information - they often had too much information and I was left overwhelmed and unclear on what to do next. Or the course was geared toward creatives in general, and not specifically to fine artists. Or the material was really aspirational, and I couldn’t see how to apply it to my own real (messy) life.
But I hung in there until I got to my goal income, and once I built this beautiful business I realized that I wanted to help other artists do the same.
I’m passionate about helping you pursue your dream of making consistent income from your art, and finally claiming that professional artist title for yourself.
So how does the program work?
Thanks for asking! As soon as you join Palette to Profit you will have access to a series of pre-recorded video lessons that will walk you step-by-step through the tasks you need to complete to get you up and running. These are the exact steps I took in my own business to get me to the six figure mark (minus ALL the things I tried that weren't worth my time).
You'll work through the lessons at your own pace, completing the associated homework assignments as you go. This keeps you from binging information (we call it procrasti-learning) and getting overwhelmed. You WILL make progress if you do your homework!
In the meantime you'll have access to our weekly video chat Q&A sessions. These are very casual and fun hour-long sessions where I answer any and all questions you might have about the material you're working on or anything else that's coming up in your business. No topic is off limits. If I have experience with it, I will answer!
PLUS we have a private Facebook group where I pop in daily and answer any quick questions that have come up. I promise that you will feel supported on your journey.
Your Program Options
There are two levels to choose from
Join Palette to Profit through either a Full Access or Self-Directed program option. Because I offer so much personal support inside the full access program I do limit the number of participants entering at any one time, and require you to complete a simple application. The full access program is also limited to women only.
I added the self directed program for those of you who know you will never take advantage of the live calls or Facebook group and just want to work through the lessons on your own.
Get support while your business grows...
Regardless of whether you choose the full access or self-directed option you will keep access to the program for the lifetime of the program (and I intend to run this program for a long time!)
You can rest assured that you can take your time, work at your own pace, and you will feel supported while you work to build the art business you’ve been dreaming of.
Here’s the bottom line. I learned a lot during the years I spent building up my business (and still invest in education to this day). I tried a LOT of different strategies and techniques. Some of them worked. Some of them were a complete waste of time and money.
This program includes everything I’ve learned that works. And nothing that doesn’t. I don’t want you wasting your time on the extra stuff. Your time is precious.
14 Day 100% Money Back Guarantee!!!
I am so certain of the value inside Palette to Profit that I'm offering you a two-week 100% money back guarantee. .
Palette to Profit FAQ